In 2017, I had the opportunity to interview Wendy Sachs, an Emmy award-winning network television producer and author of Fearless and Free – How Smart Women Pivot and Relaunch Their Careers. It was in her book that I learned about the power of amplification. In summary, a group of women grew frustrated with not being heard in leadership meetings and in some cases, someone else taking credit for an idea that they suggested. The strategy they came up with: amplify each other’s ideas in those meetings when others had the floor. I replicated that idea to the digital space by creating LinkedIn posts showcasing the talents of the women I am meeting in my professional networking efforts.
In 2022, I founded the group - Amplification Allies - and recruited six additional founding members to bring a vision to life.
If you want to learn more, here is an interview I did with the author who shared this with me:
To leverage our collective resources in order to amplify each other’s businesses.
My vision for this is to assemble a group of (10) women who own their own businesses, and who offer different types of services, to commit time and energy to a monthly meeting and assist with managing activities. The goal is for each member to intentionally support each other. We will be each other’s leadership team!
If you want to become part of this peer-to-peer, grassroots marketing movement, drop me a line.
- Dennise M. Kowalczyk, Founder
Stacy Covitz is a digital marketer for online businesses. She specializes in paid advertising on Facebook and Instagram, soon Tik Tok. Stacy started her business at the start of the pandemic in order to leave corporate and be home with family. She is a California girl, living in Indiana with her husband Mark, teenage daughter, Golden Retriever, and cat. She is the founder of StacyCo.
Lisa Markovich is the owner of a Website & Digital Services Agency out of Warwick, RI, MM Website Design. Her agency helps businesses grow with high quality WordPress Websites, digital services with a team of experts in development, branding, copywriting, marketing, SEO and more. Lisa is also a wife and mother. She has 3 children, 3 grandchildren, a huge black lab and one cat. Lisa is also a musician fronting bands as a singer/song-writer and guitarist for over 20+ years.
Marcie Giannattasio is a Video Producer with three decades of experience producing everything from website videos to corporate video campaigns, non-profit fundraising videos to testimonials, Social Media videos, documentaries, Museum of Science exhibits, broadcast commercials and everything in between. She’s learned many tips and tricks over the years that have helped her navigate the ever-changing world of video production.
In January 2007, Marcie established WeBo Media and Consulting, a video production company, dedicated to helping businesses and non-profits produce videos that tell stories, market products, showcase services, and deliver messages. In addition to creating professional videos, Marcie consults on video strategy, holds workshops, edits videos she didn't shoot, and offers a Do it WITH You video service so everyone can use video in their marketing efforts. Let us help you elevate your brand and business through video.
Dolly Towne founded Bookkeeping Towne because she recognized the pain food service industry owners go through with their bookkeeping and finances. From keeping vendor receipts organized to making sure inventory is efficiently maintained, Dolly knew that you can truly give a person a fish and they’ll eat for a day, but teach them to fish and they’re self-sufficient for life. That’s why at Bookkeeping Towne you are empowered with the knowledge, trust and skills to make the important decisions in your business.
Saraphina Churchill lives on Cape Cod, she’s a cat lover, a coffee drinker and a business imager. She’s been working in the marketing industry for 15 years. Saraphina is the owner/operator of Images by Saraphina, which offers photography and graphic design services to help small businesses who do not have an in-house art department.
Dennise M. Kowalczyk moved to New England, sight unseen, in 2018 from Portland, Oregon - and she LOVES her new home. She is the mother of Lila who is a young adult embarking on her life as a college student this fall. Dennise has enjoyed a varied career, ranging from nonprofit work to community radio to now owning her own business - CTD Creative Consulting - where she provides online strategy support to women solopreneurs who seek to be seen and heard in the digital space. She is also a big fan of giving back and supports several nonprofits in her community. Not only that, she loves living the fullest life possible and hosts a women's social group called Dames Who Do RI that takes monthly hikes, dinners, and attends other fun events. Relatively recently, she stepped into the world of background acting where you can spot her in the ballroom scene of the final episode of Season One of The Gilded Age and she loves sharing a good story with a recent performance at Kismet Improv.