In 2017, I had the opportunity to interview Wendy Sachs, an Emmy award-winning network television producer and author of Fearless and Free – How Smart Women Pivot and Relaunch Their Careers. It was in her book that I learned about the power of amplification. In summary, a group of women grew frustrated with not being heard in leadership meetings and in some cases, someone else taking credit for an idea that they suggested. The strategy they came up with: amplify each other’s ideas in those meetings when others had the floor. I replicated that idea to the digital space by creating LinkedIn posts showcasing the talents of the women I am meeting in my professional networking efforts. In 2022, I founded the group - Amplification Allies - and recruited six additional founding members to bring a vision to life as an experiment. That group continues to meet and support one another. If you want to learn more, here is an interview I did with the author who shared this with me: https://kboo.fm/media/57401-broadband-episode-5-april-2017 Mission To leverage our collective resources in order to amplify each other’s businesses. Vision My vision for this is to assemble a group of (10) women who own their own businesses, and who offer different types of services, to commit time and energy to a monthly meeting and assist with managing activities. The goal is for each member to intentionally support each other. We will be each other’s leadership team! If you want to become part of this peer-to-peer, grassroots marketing movement, drop me a line. - Dennise M. Kowalczyk, Founder |